Blue and Gold Illustrated

August 2013

Blue & Gold Illustrated: America's Foremost Authority on Notre Dame Football

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where have you gone? Yura played in 43 games and lettered all four years at Notre Dame, seeing action at defensive back and running back, and he finished his career with 15 tackles on special teams. photo courtesy notre dame media relations lion jobs in the textile industry have been sent overseas since 1994. Many of them land in countries where water is a scarce resource, yet it takes 718 gallons of water to produce a regular cotton T-shirt, Yura said. Growing up near the coal mines of West Virginia, Yura witnessed what can happen when an industry dries up or leaves town. "What they were saying to the consumer really wasn't true. It's not a better solution," he said. "It's helping that company make money, but the person who is purchasing it is being duped into thinking this is really a better thing." Yura decided to try to start a company that would do a better job of living up to its word. He wrote a busi-

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