The Wolverine: Covering University of Michigan Football and Sports
Issue link: https://comanpub.uberflip.com/i/152358
We're going to have great everything. That's good for Michigan, good for our student-athletes and good for recruiting." Game Day/Marketing music …" he mused. That last item in itself, Lochmann acknowledged, represents a potentially polarizing aspect of a game day, with traditionalists preferring all or predominantly input from the Michigan Marching Band. Others have enjoyed the mix of piped-in music, from throwback songs to more pulsating offerings. Lochmann sees a place for all of it. "The fans don't realize it, but the band sometimes needs a break," he said. "They welcome that. We had some good band shows and ideas, and looking ahead to this year, we Hunter Lochmann, senior associate athletic director, chief marketing officer, doesn't hide his excitement for what Michigan has in store in various venues on game day. U-M has introduced everything from simply putting team-colored pom-pons on seats for fans to use to the appearance of "Rocket Man" — a jet-packed daredevil — flying from the top of U-M's western sideline structure down to the field two years ago. There's plenty more to come, Lochmann noted, although he issues a waitand-see wink on the particulars. He is gratified with the response to what has been introduced thus far. "You can't beat the pompons," Lochmann noted. "It's funny how that little item brings a whole new element to games." He pointed out that at Michigan Stadium, content is king on the large message boards, insisting the mantra involves not having a dull moment at any given contest. "Every TV timeout is filled "Rocket Man" — the jet-packed daredevil — is the sort with something, whether of high-flying entertainment that could always appear at it's an on-field presentation, Michigan Stadium during the pregame. something up on the boards, photo by per kjeldsen the band playing, canned