Blue and Gold Illustrated

August 2014

Blue & Gold Illustrated: America's Foremost Authority on Notre Dame Football

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FOOTBALL RECRUITING BY DAN MURPHY A t first, it was the media guides. A generation ago, college athletic de- partments started searching for new, more aggressive ways to tell their story to prospective players. The thin informational cheat sheets for report- ers soon ballooned to 400-page, her- nia-inducing tomes designed to ad- vertise the tradition and personality of their university and its football team. They became the bane of existence for any mailman who happened to have Intelligent Design: Irish Add Graphic Arts And A Marketing Mentality To Their Recruiting Pitch On June 20, Notre Dame held its inaugural Irish Invasion camp and hosted approximately 60 prospects from across the country. Selected campers received a sleek invitation made up of four separate pieces of paper that fit together with a gold embossed leprechaun in the middle that was designed to catch their eye. PHOTO BY JOE RAYMOND

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