FOOTBALL RECRUITING
BY DAN MURPHY
A
t first, it was the media guides. A
generation ago, college athletic de-
partments started searching for new,
more aggressive ways to tell their
story to prospective players. The thin
informational cheat sheets for report-
ers soon ballooned to 400-page, her-
nia-inducing tomes designed to ad-
vertise the tradition and personality of
their university and its football team.
They became the bane of existence for
any mailman who happened to have
Intelligent Design: Irish Add
Graphic Arts And A Marketing
Mentality To Their Recruiting Pitch
On June 20, Notre Dame held its inaugural Irish Invasion camp and hosted approximately 60 prospects
from across the country. Selected campers received a sleek invitation made up of four separate pieces of
paper that fit together with a gold embossed leprechaun in the middle that was designed to catch their
eye.
PHOTO BY JOE RAYMOND
