Blue White Illustrated

October 2015

Penn State Sports Magazine

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BUILDING BOOM Lasch upgrades meant to help PSU keep pace | W hen James Franklin and his staff arrived at Penn State from Van- derbilt in 2014, they were sur- prised by what they found, and not just by the absence of experienced players on the offensive line or the lack of depth at other positions due to the NCAA sanctions. Franklin had expected one of the most successful programs in college football history to boast facilities that matched its prestige, but everywhere he looked, he saw issues: torn upholstery, faded carpet, peeling paint. And then there were the things he didn't see. There was no branding, no technology, none of the graphic pizzazz that he felt Penn State would need in order to make a good first impression. P E N N S T A T E F O O T B A L L > > FIRST IMPRESSIONS The revamped Lasch Building lobby will look dramatically dif- ferent, reflecting the tech-savvy, brand-fo- cused approach that James Franklin has been touting since arriving at Penn State in 2014. Franklin has said that in order for PSU to compete at an elite level, it needs "a top-tier facility in the country." Photo courtesy of Penn State Athletics

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