Blue and Gold Illustrated

Nov. 2, 2015 Issue

Blue & Gold Illustrated: America's Foremost Authority on Notre Dame Football

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Page 105 of 111

BY LOU SOMOGYI A mong the seven deadly sins in Christian ethics, two took cen- ter stage in college football on Feb. 5, 1990: greed and envy. It was that day the University of Notre Dame and the National Broadcasting Company (NBC) reached an unprec- edented agreement where NBC Sports would exclusively televise all of Notre Dame's home games nationally for a five-year period from 1991-95. In what was considered a clandestine coup, the signing was announced by Notre Dame executive vice president Rev. E. William Beauchamp, C.S.C., Notre Dame athletics director Dick Rosenthal, NBC Sports president Dick Ebersol and NBC Sports vice president Ken Schanzer. The genesis of this historic move came several weeks earlier when on Jan. 16, ABC Sports and the College Football Association (CFA) worked out a five- year, $210 million television contract THE DEAL OF THE QUARTER-CENTURY Notre Dame's contract with NBC 25 years ago came with much controversy Notre Dame athletics director Dick Rosenthal (in the striped tie) and NBC Sports vice president Ken Schanzer were the two main figures responsible for the deal to exclusively televise all Irish home games on NBC. The original agreement was for five years and was estimated to be worth between $30 and $75 million. PHOTO COURTESY NOTRE DAME MEDIA RELATIONS

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