The Wolverine

May 2012

The Wolverine: Covering University of Michigan Football and Sports

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will increase by $5 this season, Michi- gan has announced. U-M's six-game home slate will cost $390 this fall, or an average of $65 per ticket, up from an average of $60 per seat during the eight-game home schedule in 2011. Individual game tickets will cost $75 this season, up from $70 a year ago, while the Wolverines' matchup with rival Michigan State Oct. 20, desig- nated a "premium game," will cost $95. "We benchmarked our ticket prices against our peers and other compa- rable football venues, and we have concluded that these prices will bring us closer to current industry stan- dards," said athletics director David Brandon. "The financial support we receive from our fans provides us with critical resources we need to create outstanding academic and ath- letic experiences for our student-ath- letes across all of our 29 sports. Our fans' passion for Michigan football is unparalleled." Michigan's season ticket package will now rank as the second-most T he average football season ticket and individual game ticket prices School SEASON TICKET PRICE IN THE BIG TEN Price AVERAGE 2012 Ohio State Michigan Nebraska Iowa (per game) $70 $65 $56 Penn State Illinois Michigan State Wisconsin Minnesota Purdue Indiana Northwestern $55.43 $55 $45 $44 $42 $39.29 $39 $32.85 $37.43 Ticket Prices On The Rise At The Big House Inside Michigan ATHLETICS U-M fans, like the ones who packed Michigan Stadium last fall, will pay $390 for a six-game season ticket package in 2012. PHOTO BY LON HORWEDEL expensive in the Big Ten behind only Ohio State, which charges an average of $70 per ticket ($560 for an eight- game slate in 2012). Nebraska (average ticket of $56), Iowa ($55.43) and Penn State ($55) also top the $50 mark, while Michi- gan State charges $44 per game, and Big Ten champion Wisconsin offers a package for $42 per game. Michigan's $390 overall season ticket package for six games out- prices seven-game schedules for Illinois ($99-$315), Indiana ($230), Minnesota ($275), Northwestern ($152-$262), Wisconsin ($294), Michi- gan State ($308), Penn State ($385) and Iowa ($388). age by 8.3 percent, was not alone, though, in raising its prices. North- western is up 8.7 percent over 2011, and Iowa fans can expect to pay an additional 3.7 percent. Illinois, on the other spectrum, dropped its coveted sideline seating by 17.9 percent as at- tendance has plummeted by almost 10,000 since 2009. The Maize and Blue's "premium U-M, which upped its ticket pack- game" pricing may end up being the nation's most expensive. This year's Auburn versus Alabama game will cost $85 for individual seats while the BCS title game rematch between the Crimson Tide and LSU Tigers will cost $70. MAY 2012 THE WOLVERINE 11

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