Blue & Gold Illustrated: America's Foremost Authority on Notre Dame Football
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WHERE HAVE YOU GONE? started at six figures and expanded to seven, but that's been just a small part of Morse's largesse to the university over the years. Previously, Morse family donations helped underwrite the Coleman-Morse Center on campus, the Morse Family Scholarship Fund and the Morse Re- cruiting Lounge. In addition, he has been a major benefactor to Catholic education in Muskegon. He has served on the advisory coun- cil for Notre Dame's College of Arts and Letters since the early 1980s and been on the Athletic Alumni Develop- ment Committee. After playing two years for Calgary in the CFL, Morse went to work for a trucking company in sales and public relations in Michigan, and a year later became its executive vice president and general manager. He ran that company until 1967 when he went out on his own as a private in- vestor. On the side, he also served as an agent for about five years to players aspiring to compete in the NFL. His ne- gotiating skills in the trucking industry — including labor contracts with the Teamsters Union — enabled him to do such work. Meanwhile, his eclectic professional career also included doing television play-by-play or color analysis in foot- ball for all three major networks in New York during the 1960s, including Morse — a private investor with interests in hotels, radio stations, aircraft and factory outlet malls — has been a generous benefactor to his alma mater, with the most recent gift funding the installation of FieldTurf in Notre Dame Stadium. PHOTO COURTESY JIM MORSE