The Wolverine: Covering University of Michigan Football and Sports
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THE BUSINESS OF MICHIGAN ATHLETICS since team- i n g w i t h N i k e , h a s since experi- enced several eye-opening mo- ments involving the brand. "I've started to notice," Hackett said. "I'm looking at the number of people who are wearing it. They're not wearing 'Air Jordans.' They're wearing the number 23, and they've got the 'Jump- man' logo on them. It's everywhere. "I was just watching an HBO show called 'Ballers.' The guy is wearing a Jumpman T-shirt, and he's a football player. I'm really excited about it." So is Harbaugh, who tweeted: "Thanks MJ! It will be an honor to share our side- line with you." — John Borton 2014 FOOTBALL ATTENDANCE Michigan has grown accustomed to leading the way nationally in football atten- dance. It was not so in 2014, with a significant drop-off on the way to a 5-7 season. Here's how it shaped up across the country: School G Attendance Average 1. Ohio State 7 744,075 106,296 2. Texas A&M 6 630,735 105,123 3. Michigan 7 734,364 104,909 4. LSU 7 712,063 101,723 5. Penn State 7 711,358 101,623 School G Attendance Average 6. Alabama 7 710,736 101,534 7. Tennessee 7 698,276 99,754 8. Texas 6 564,618 94,103 9. Georgia 7 649,222 92,746 10. Nebraska 7 638,744 91,249 U-M Heisman Trophy winner Charles Woodson was given credit for help- ing bring the Wolverines and Michael Jordan's Jumpman brand together. PHOTO BY LON HORWEDEL