The Wolverine: Covering University of Michigan Football and Sports
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become Ann Arbor's version of the "Drumming up business is about 1980s sitcom hot spot Cheers. bringing awareness to students," he Cheesesteaks and hoagies, onion said. "There are 25,000 new freshmen rings and waffle fries — not beer who come to campus each fall we are — keep business humming, but the trying to reach." people in charge are more than just Sometimes, though, it only takes an added bonus. one to make an impact — especially "I stop in any time I'm in town," if it's one of the most famous people former Michigan All-American and on Earth. longtime NFL offensive lineman Jon The Day Tom Brady Jansen, now a Big Ten Network anaOrdered Wings lyst and entrepreneur, said recently. "I always stop in there. Keith and Tim Hard work isn't the only ingredient are usually in there, and it's always to remaining in business for nearly great to see those three decades, esguys. pecially in the res"The best thing taurant business. It about them is takes breaks, too, they remember and a bit of luck. Sometimes, you. We'll talk though, fortune about old times, smiles on those and they'll catch who do things me up on new right, and so it things happencame to pass on ing in town. Even Thanksgiving Eve, if I don't go in to 2010, for McKeat, I'll stop in to endry and Wojcik say 'hi' and talk. They're great peo- O w n e r K e i t h M c K e n d r y t o o k a when Tom Brady Thanksgiving Eve order from Tom Brady and the New Engple." The combina- in 2010 when the Patriots were playing land Patriots travtion has allowed Detroit. photo Courtesy Keith McKendry eled to Detroit for a Thanksgiving them to weather tough economic climates and in- Day matchup with the Lions. McKendry was at the bank and creased competition to remain in business for 26 years, most of their Wojcik on his way in when a naïve advertising coming through word of employee took a message at the store — someone named Tom from New mouth. Each August presents a new chal- England had called to place an order, lenge, McKendry noted. Repeat but he wanted to speak to the owners customers are plentiful, but a good specifically. "I said, 'Tom Who?'" McKendry reportion of them leave town after called. "When he said, 'Tom Brady,' I graduation each year.