The Wolverine: Covering University of Michigan Football and Sports
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inside michigan athletics Longtime Michigan PR Man Ready To Retire Bruce Madej served as media through the years," Michigan's sports informaMadej noted. "I have been tion director from the time especially blessed with of manual typewriters right those who have been close through the era of Twitter to me on a daily basis — my and instant messaging. family and the outstanding When June 30, 2014, rolls group of public relations around, he'll have comand publication experts — pleted 34 years of service at who made this career and Michigan. lifestyle so rewarding." bruce Madej And for Madej, that's Madej began his career enough. He's retiring as associate at Michigan in 1978 as an assistant athletics director for special proj- sports information director. He ects, after working as the SID from left to take a position as director of 1982-2010. public relations and marking for Madej, who can entertain at a mo- offshore racing with the American ment's notice with a finely detailed Power Boat Association. Bo Schembechler tale (or 20), has Upon his return to Michigan in been a consistent resource for Big 1982, he began his lengthy SID tenTe n N e t w o r k ure. Along the Madej historical offerway, he's exings. He's done "I have been especially perienced the everything from blessed with those who have introduction of color commenathletic webtary on Michi- been close to me ... who sites, bloggers gan broadcasts made this career and in the press box to developing lifestyle so rewarding." and everything Twitter accounts the digital era for U-M athletic squads. has produced. "I have had the privilege to be an The native of Dearborn, Mich., integral part of many of the greatest wrote for both The Ypsilanti Press and moments in Michigan athletics his- The Ann Arbor News prior to coming tory, yet those achievements rank to U-M. He graduated from Western a distant second to the friendships Michigan University in 1974. and the relationships I have been Madej moved to special projects able to build and maintain with stu- for Michigan's athletic department dent-athletes, coaches, department in 2010, dealing with social media, team members, 'M' letter winners, feature writing and other assignalums, supporters, fans and the ments.